One Thousand Roads
Scaling a health & fitness brand to $1.33M in revenue
A high-growth fitness brand needed profitable scale, not just spend. We grew conversion value 203% year-on-year while cutting the cost of each sale by nearly half.
Revenue generated
$1.33M
Objective
- Drive consistent, profitable website purchases
- Scale ad spend without letting ROAS slip
- Reduce the cost of acquiring each customer
Strategy & solution
- Ran campaigns across Search, Shopping and YouTube to reach new and returning customers
- Tested and refined ads so every message was clear, motivating and results-focused
- Increased budgets only where campaigns proved profitable, never on hope
- Diversified campaign types and audiences so growth never depended on one ad or segment
Outcome
- $1.33M
- Total revenue
- ~$451K
- Managed ad spend
- 552%
- Peak monthly ROAS
- 295%
- Average lifetime ROAS
- +203%
- Conversion value growth (YoY)
- $529 → $298
- Cost per conversion