ScreenWorkServices

Results, not deliverables.

Every campaign we run is measured. These are the numbers — revenue, leads, cost per result, rankings and return on ad spend — as reported in each client’s ad accounts, analytics and search tools. 19 case studies across 14 industries.

10+
Years in business
200+
Happy clients
5★
Client rating
2012
Studio founded

Channel

Industry

Showing 19 of 19 case studies

Google AdsHealth & fitnessUnited States

One Thousand Roads

Scaling a health & fitness brand to $1.33M in revenue

A high-growth fitness brand needed profitable scale, not just spend. We grew conversion value 203% year-on-year while cutting the cost of each sale by nearly half.

Revenue generated

$1.33M

Objective

  • Drive consistent, profitable website purchases
  • Scale ad spend without letting ROAS slip
  • Reduce the cost of acquiring each customer

Strategy & solution

  • Ran campaigns across Search, Shopping and YouTube to reach new and returning customers
  • Tested and refined ads so every message was clear, motivating and results-focused
  • Increased budgets only where campaigns proved profitable, never on hope
  • Diversified campaign types and audiences so growth never depended on one ad or segment

Outcome

$1.33M
Total revenue
~$451K
Managed ad spend
552%
Peak monthly ROAS
295%
Average lifetime ROAS
+203%
Conversion value growth (YoY)
$529 → $298
Cost per conversion
Google AdsTransport & bus hireNew Zealand

Rentabus

13,300+ high-intent leads for a transport brand

Hyper-local Google Ads for Auckland and Wellington turned the account into a lead engine converting at four times the industry benchmark.

Leads generated

13,300+

Objective

  • Generate quote requests from people who actually need a bus
  • Lower the cost per lead while growing volume
  • Beat the 3–5% conversion rate typical of the category

Strategy & solution

  • Built hyper-local campaigns per city, with ads and landing pages tailored to each
  • Optimised landing pages and the enquiry flow to convert more visitors into leads
  • Scaled the account year on year, doubling conversions while reducing cost per lead
  • Maintained account health with continuous search-term and bid management

Outcome

13,300+
Total leads
21.2%
Conversion rate
3–5%
Industry benchmark
484 → 982
Conversions, year 1 → 2
$8.11 → $3.12
Cost per conversion
+41%
Conversion rate lift
Google AdsElectric mobility retailRetail stores

Scootup

38,900+ in-store conversions for a premium e-scooter brand

By changing the offer from “buy online” to “book a free test ride”, we matched how people really buy a premium scooter — and cut the cost of every conversion by 72%.

In-store conversions

38,900+

Objective

  • Drive test-ride bookings and store visits, not just clicks
  • Bring the cost per conversion down as volume grew
  • Improve click-through rates on a competitive product

Strategy & solution

  • Shifted the call-to-action from “Buy Online” to “Book a Free Test Ride” to match buying behaviour
  • Focused targeting locally around each store to reach people who could actually visit
  • Refined ad messaging and extensions to lift click-through rate
  • Optimised bids and budgets continuously against in-store conversion data

Outcome

38,900+
In-store conversions
565,000
Clicks generated
$2.40
Lifetime cost per conversion
$5.21 → $1.46
Cost per conversion
1.40% → 2.44%
Click-through rate
16.3%
Peak conversion rate
Meta AdsTactical & survival gearE-commerce

MilitaryKart

Growing a tactical e-commerce brand by 18,000% in one year

A niche tactical-gear store grew to more than five thousand purchases in a year through structured Meta prospecting and remarketing.

Purchase growth (YoY)

+18,068%

Objective

  • Take a small, inconsistent account to predictable daily purchases
  • Improve creative performance and click-through rate
  • Build a remarketing layer that recovers abandoned buyers

Strategy & solution

  • Rebuilt the account into clear prospecting and remarketing stages
  • Tested creative angles continuously and scaled the winners
  • Set up Pixel and Conversions API so every purchase was measured accurately
  • Reinvested into the audiences and products with the strongest returns

Outcome

+18,068%
Purchase growth (YoY)
5,269
Total purchases
$276,136+
Revenue generated (2025)
+466%
CTR improvement
+30.9%
Overall ROAS improvement
13.65×
Peak remarketing ROAS
Meta AdsInternational retailE-commerce

Ferebe

An 11.4× ROAS with Meta remarketing for an international retailer

Instead of treating every visitor the same, we segmented them by intent and showed each person the exact products they had looked at — $680K of revenue from $60K of remarketing spend.

Average remarketing ROAS

11.4×

Objective

  • Turn existing site traffic into purchases more efficiently
  • Keep cost per purchase low while scaling remarketing spend
  • Lift landing-page conversion rate

Strategy & solution

  • Segmented visitors by intent instead of blasting one audience
  • Used dynamic product ads to show people the exact items they had viewed
  • Refreshed creatives regularly to avoid fatigue in a busy retail feed
  • Controlled costs tightly, moving budget to the segments that converted

Outcome

8,200+
Remarketing purchases
11.4×
Average ROAS
14.6×
Peak ROAS
$680,000+
Direct revenue
$60,000+
Remarketing spend managed
14.8%
Landing-page conversion rate
Google AdsLuxury chauffeur & limousinePremium travel

Lux Travelz

Turning a low-performing chauffeur account into 348% ROAS

A low-performing account was paying for the wrong clicks. Refocusing on high-intent premium searches more than doubled return on ad spend and delivered 392 confirmed bookings.

Sustained ROAS

133% → 348%

Objective

  • Stop wasting budget on low-value traffic
  • Increase confirmed high-value bookings
  • Make ROAS sustainable, not a one-month spike

Strategy & solution

  • Shifted focus from generic traffic to high-intent users searching for premium chauffeur services
  • Refined keywords to remove low-value queries and attract customers booking longer, higher-value rides
  • Adjusted bidding to prioritise users most likely to complete a premium booking
  • Scaled budgets during peak seasonal demand when booking intent was highest

Outcome

$123,000
Revenue generated (2025)
525%
Peak ROAS
133% → 348%
Sustained ROAS
392
Confirmed bookings
14,500
High-intent clicks
2.1% – 5.1%
Click-through rate
Meta + Google AdsHome décor & art suppliesPakistan

Imrart Decor

Scaling a home-décor store to PKR 21.9M+ in revenue

Meta introduced the products; Google Search and Shopping caught the people ready to buy. Together they generated 12,000+ orders at a 7.23× Meta ROAS.

Lifetime revenue

PKR 21.9M+

Objective

  • Build demand for a new product category online
  • Capture high-intent buyers already searching
  • Grow orders profitably across two ad platforms

Strategy & solution

  • Used Meta Ads to introduce the product category and drive discovery at scale
  • Captured high-intent buyers through Google Search and Shopping campaigns
  • Built remarketing funnels to turn interest into repeat, high-value purchases
  • Optimised the Shopify store experience to convert traffic efficiently

Outcome

PKR 21.9M+
Lifetime revenue
12,000+
Orders generated
7.23×
Meta Ads ROAS (average)
PKR 18.38M
Meta Ads revenue
PKR 3.56M
Google Ads revenue
5.21%
Shopify conversion rate
Meta AdsOnline coursesIndia

EdTech brand

1,353 course leads from a video-sales-letter funnel

Instead of a plain lead form, we built a VSL funnel: 40 video ad variations, three long-form sales videos and up to ten landing pages, tested until the winners were clear — then scaled through one optimised campaign.

Leads generated

1,353

Objective

  • Drive qualified leads and enrolments through a VSL-based funnel
  • Maintain a profitable cost per lead / acquisition
  • Build a scalable funnel system for consistent student acquisition

Strategy & solution

  • 10 hooks × 2 bodies × 2 CTAs = 40 video ad variations; 3 VSL videos (10–30 min) for creative testing
  • 5–10 landing pages tested for conversion optimisation
  • P1 and P2 campaigns with 5 ad sets each, 15+ interests tested individually, winners consolidated within 2 days
  • Retargeted 50–100% VSL viewers and landing-page visitors with offer-based creatives

Outcome

1,353
Leads generated
INR 24
Cost per lead
INR 32,700
Ad spend
334,000+
Reach
760,000+
Impressions
40
Ad variations tested
Meta AdsSoftwareIndia

SaaS company

1,470 webinar registrations for a SaaS product

A webinar funnel built for pipeline, not vanity: 40+ ad variations around pain points and product-led value, live and on-demand formats, registration pages tested for conversion, and retargeting for no-shows and attendees.

Webinar registrations

1,470

Objective

  • Drive high-intent webinar registrations from ICP-aligned audiences
  • Maintain a profitable cost per registration and attendee
  • Build a scalable webinar funnel for consistent pipeline and demo bookings

Strategy & solution

  • 10 hooks × 2 angles × 2 CTAs = 40+ webinar ad variations focused on pain points, outcomes and product-led value
  • Live + on-demand webinar formats and 3–5 registration pages tested for CRO (headline, proof, CTA)
  • C1 and C2 campaigns with 5 ad sets each; 15+ interests tested, winners consolidated within 2 days
  • Retargeting layers for page visitors, registrants, no-shows and attendees, plus post-webinar email follow-up to drive demos and trials

Outcome

1,470
Registrations
INR 29
Cost per registration
INR 43,200
Ad spend
686,000+
Reach
1.3M+
Impressions
40+
Ad variations tested
Meta AdsEducationTier-2 city, India

Local training institute

1,400+ admission enquiries for a local training institute

A geo-targeted lead-magnet funnel within 5–10 km of the institute: Instant Forms and WhatsApp lead ads, creatives built around results, faculty and placements, and a retargeting layer that brought warm audiences back.

Leads generated

1,400+

Objective

  • Generate high-quality student enquiries and walk-ins
  • Maintain a profitable cost per lead with local targeting
  • Build a scalable lead system for consistent admissions

Strategy & solution

  • Multiple hooks × offer angles × CTAs = 30+ ad variations built around results, faculty, placements and offers
  • Instant Forms + WhatsApp lead ads tested for lead quality
  • Local radius targeting (5–10 km) with interest and behaviour filters
  • Retargeting for ad engagers, landing-page visitors and form openers with urgency-based hooks

Outcome

1,136
Leads (prospecting)
266
Leads (retargeting)
INR 79
Cost per lead (blended)
INR 111,000
Ad spend
538,000+
Reach
1.9M+
Impressions
SEOSolar energy manufacturingIndia · global

EMMVEE Group

Organic search traffic up 75% for a solar manufacturer

EMMVEE sells solar panels and water heaters to businesses and homes across India, Europe, Africa and the Middle East. Keyword strategy, on-page work and authority building lifted organic traffic 75% and put its core product searches on page one.

Organic search traffic

6.7K → 11.7K

Objective

  • Increase brand and product awareness across a B2B and B2C solar portfolio
  • Grow organic traffic and domain authority
  • Rank for high-intent manufacturer searches in key cities

Strategy & solution

  • Keyword research mapped to product lines (panels, water heaters) and locations
  • On-page optimisation and technical SEO across the product catalogue
  • Content and link building to grow referring domains and authority
  • Monthly rank tracking against the searches that drive enquiries

Outcome

6.7K → 11.7K
Organic search traffic
5.6K → 12K
Users
20 → 27
Authority score
481 → 662
Referring domains
#3
“solar water heater manufacturers in bangalore”
#4
“solar panel manufacturers in bangalore”
Social mediaMen’s personal careIndonesia

Kahf

25K new followers and 150+ SKUs sold through social content

Full-funnel social media management across Kahf Everyday, Kahf Brotherhood and Kahf Fragrances — content planning, campaign execution and performance optimisation for a halal men’s grooming brand.

New followers gained

25K

Objective

  • Strengthen brand visibility across multiple brand accounts
  • Grow engagement and audience, not just follower counts
  • Connect content to product sales

Strategy & solution

  • Developed and executed social strategies across three brand accounts
  • Planned content around product education, community and campaign moments
  • Optimised formats for watch rate and reach using performance data
  • Tied campaigns to SKU-level sales, not vanity metrics

Outcome

25K
New followers
1.4M
Additional impressions
150+
SKUs sold
+15%
Engagement rate
+5%
Average watch rate
+7%
Organic reach
Analytics & trackingInsurance, real estate & e-commerceUnited States

Insurance Navy · Sherry Ruyle Team · One Thousand Roads · Urbanity

One live dashboard for $1M+ of monthly ad spend

Data was scattered across GA4, Google Ads, Meta and the store. We built interactive Looker Studio dashboards that bring it into one clear view — so marketing teams and owners can see spend, revenue and channel performance without waiting for manual reports.

Monthly ad spend tracked live

$1M+

Objective

  • Bring GA4, Google Ads, Meta Ads and e-commerce data into one view
  • Replace manual Excel reporting with live, automated dashboards
  • Give non-technical stakeholders numbers they can act on

Strategy & solution

  • Combined data from multiple platforms into a single, easy-to-read dashboard (Looker Studio + BigQuery)
  • Designed reports around business goals — revenue, conversions, channel performance — not just metrics
  • Built dashboards for e-commerce, lead-generation and service businesses
  • Automated reporting to remove manual tracking and human error

Outcome

$1M+
Monthly ad spend tracked
up to $500K
Weekly revenue tracked
10+ hrs/week
Reporting time saved
up to 15%
Budget efficiency gained
Analytics & trackingE-commerce, mortgage & real estateUnited States

Cold Light Crystals · Aubrey Home Loans & others

Accurate tracking for $5M+ of e-commerce revenue and 50,000+ leads

Privacy restrictions and browser limits were hiding real results. We built server-side and browser tracking across GA4, Google Ads, Meta, TikTok, Bing, Shopify and WordPress — connecting ad spend to actual revenue and leads so every platform could optimise on clean data.

Revenue tracked accurately

$5M+

Objective

  • Recover conversions lost to browser and privacy restrictions
  • Fix duplicate and broken purchase and lead events
  • Give every ad platform clean data to optimise on

Strategy & solution

  • Built server-side and browser-based tracking to reduce data loss
  • Connected ad platforms with GA4 to ensure consistent conversion reporting
  • Implemented privacy-safe tracking that stays compliant with modern regulations
  • Implemented Conversions APIs across Meta, TikTok and Google, and fixed duplicate events

Outcome

$5M+
E-commerce revenue tracked
50,000+
High-value leads tracked
+15–25%
Attribution improvement
Server-side + browser
Setup type
SEOCreative & advertising agencyBangalore & Dubai

Skepper Creative Agency

Page-one visibility in Bangalore and Dubai for a creative agency

Skepper competes in two crowded agency markets. On-page SEO, in-depth keyword research and high-quality backlinks improved visibility for its core services while keeping the site fast and usable on every device.

Organic search traffic

+18%

Objective

  • Improve search visibility in competitive markets (Bangalore and Dubai)
  • Strengthen domain authority with quality backlinks
  • Keep technical SEO and site performance healthy

Strategy & solution

  • Service-led keyword research for branding, video and creative searches in both cities
  • On-page optimisation of the service pages
  • High-quality backlink building to strengthen domain authority
  • Technical SEO and performance improvements across devices

Outcome

+18%
Organic search traffic
3.2K (+5.1%)
Sessions
+9.7%
Average engagement time
#9
“creative agency in dubai”
#11
“video marketing agency in bangalore”
#15
“branding company in bangalore”
Meta AdsFashion & apparelUnited States

US clothing brand

A 4.6× ROAS full-funnel Meta campaign for a US clothing brand

A structured awareness-to-purchase funnel, precise audience research and Pixel + CAPI tracking turned $1,080 of spend into $4,968 of tracked purchases.

ROAS

4.6×

Objective

  • Drive consistent website purchases
  • Maintain a profitable cost per purchase
  • Achieve scalable ROAS in a competitive clothing niche

Strategy & solution

  • Created funnel-based campaigns guiding users from awareness to purchase
  • Conducted precise audience research and tested multiple ad creatives
  • Set up advanced tracking with Pixel and Conversions API for accurate measurement
  • Continuously optimised and integrated the CRM for automated lead nurturing

Outcome

48
Website purchases
$4,968
Purchase value
$1,080
Amount spent
4.6×
ROAS
$22.50
Cost per purchase
1,939
Link clicks
Meta AdsFashion & apparelPakistan

Fashion apparel brand

11.3× ROAS on Meta purchase campaigns for a fashion label

Purchase-optimised campaigns aimed at high-converting audiences, with Pixel + CAPI tracking, delivered 63 tracked purchases at an 11.3× return on ad spend.

ROAS

11.3×

Objective

  • Drive website purchases from high-intent audiences
  • Maintain a profitable cost per purchase
  • Build a scalable campaign structure for consistent sales

Strategy & solution

  • Built purchase-optimised Meta Ads campaigns focused on high-converting audiences
  • Conducted detailed audience research and tested multiple creative variations
  • Implemented Pixel and Conversions API tracking to measure purchase events accurately
  • Continuously optimised budgets, creatives and audiences to improve ROAS

Outcome

63
Website purchases
11.3×
ROAS
1,484
Link clicks
PKR 664
Cost per purchase
PKR 12.76
CPC
1.60%
CTR
Meta AdsEvents & weddingsSri Lanka

Wedding planning service

7,489 leads at $2.52 each for a wedding planner

Four tightly targeted ad sets aimed at engaged couples produced 7,489 qualified enquiries at $2.52 each.

Leads generated

7,489

Objective

  • Generate leads for wedding planning services
  • Keep cost per lead low while targeting relevant audiences
  • Achieve a measurable conversion rate from lead to enquiry

Strategy & solution

  • Created targeted Meta Ads campaigns optimised for lead generation
  • Researched audiences to identify engaged couples and high-potential segments
  • Tested multiple creatives and messages for maximum engagement
  • Optimised continuously to improve cost per lead and conversion rate

Outcome

7,489
Total leads
$2.52
Cost per lead
5%
Conversion rate
Meta AdsFashion & apparelPakistan

Clothing brand

596 buyer conversations from a Meta message campaign

For a brand that sells through chat, we optimised for messages instead of clicks — clear calls-to-action and high-intent targeting kept the cost of every conversation low.

Conversations started

596

Objective

  • Generate direct messages and enquiries from likely buyers
  • Maintain a low cost per conversation
  • Increase message volume without losing quality

Strategy & solution

  • Designed Meta Ads optimised for message engagement with clear calls-to-action
  • Researched audiences to identify buyers in the right age and interest groups
  • Created multiple creatives and tested messaging for the best response rate
  • Monitored performance and optimised targeting to reduce cost per message

Outcome

596
Messages received
PKR 19.05
Cost per message
844
Link clicks
PKR 3.31
CPC
5.6%
CTR

Looking for videos and animation? Ad films, explainers, 3D, medical and logo animation are in our work — 95 videos you can play on the page.

Industries

Industries we’ve worked across.

From SaaS and real estate to local businesses and institutes. Where we have published numbers, the card filters the case studies above; where we don’t yet, ask — we’ll show you what we’d do.

Industry 01 / 14

SaaS & software

Webinar and demo funnels, product explainers and UI animation that turn trials into pipeline.

SaaS company · Meta Ads1,470Webinar registrations

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